IDC reports that domestic vendors like Micromax and Karbonn together are
beating Apple, Samsung in overall smartphone market share.
Latest IDC report states that home grown vendors Micromax, Karbonn
have grabbed a higher market share in the smartphone market than
Samsung and Apple combined in the second quarter 2013. This can be
attributed to demand of affordable markets in emerging markets like
India and China.
IDC reports that mobile vendors shipped
nearly 119 million units in 2013 Q2, an increase of 10% from the first
quarter and up nearly 75% from 2012 Q2. The report added that local
vendors in Asia/Pacific regions excluding Japan have higher shipments
compared to international brands. Domestic brands had shipments of 46
million units, compared with 35 million unit shipped by Samsung and
apple combined in the second quarter this year.
IDC identified local vendors like
Micromax, Karbonn, Lava, Maxx and Intex as leaders in India and brands
like K-Touch, Coolpad, Gionee, Xiaomi and OPPO in China have a major
market share. Internal vendors from China like Huawei, Lenovo and ZTE
shipped 27 million units in April-June 2013. Other global brands like
HTC, BlackBerry, Nokia, Sony, LG and Motorala shipped nearly 10 million
units combined.
Samsung remains the leader
with nearly 24% of the market share followed by Nokia and local vendors
like Micromax and Karbonn. Apple has been ousted from the top five for
the first time in India due to these local vendors.
IDC stated that the first quarter saw
increase in <US$50 segment of smartphones in China and for the first
time devices in 5-6 inch segments gained market share in both China and
India.
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